Happy New Year! Many people participate in Veganuary (take the pledge here!), and we want to hear your stories about why you're participating! Through our #NewYearNewMEat social media contest, you could win our Vegan Starter Kit.

1. Share a video of why you're going meat-free (or why you're already meat-free) in 2020. We want to see your creativity!

2. Tag us @theherbivorousb (@theherbivorousbutcher on Facebook)

3. Use the hashtag #NewYearNewMEat

Post your video by January 22, 2020, and we'll pick one person to win our Vegan Starter Kit. The meats contain gluten and soy, and the cheeses contain soy and coconut.

Your video must be public.

We ship to all 50 states and Puerto Rico, and we cannot ship to a PO/APO box.

We are not affiliated with Veganuary. This contest is not sponsored, administered, or associated with Instagram, Facebook, or Twitter. Giveaway closes at midnight CST January 22, 2020. The winner must respond within 72 hours or a new winner will be chosen.

Thank you to the Digital Strategy Class at the Hubbard School of Journalism & Mass Communication for creating this campaign for us!